Viking River Cruises celebrates two years in U.S. Significant milestones highlight cruise line's growth and development
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Viking River Cruises celebrates two years in U.S. Significant milestones highlight cruise line's growth and development
Viking River Cruises, the world's leading river cruise line, celebrated its two-year anniversary in the United States on March 10, 2002.
Having primarily marketed cruises to European passengers, the Los Angeles-based offices were established to increase the company's presence in the global travel industry.

"In a relatively short time, we made some tremendous strides," comments President Jeff Dash, Viking River Cruises, Inc. "Looking back at the past 24 months, we have experienced a number of milestones including overall company growth, the christening of new vessels and establishing reservation booking records." The March 2000 purchase of KD River Cruises of Europe marked substantial growth, adding nine ships to the existing fleet, making the company the world's largest river cruise line.

The acquisition also brought nearly 175 years river cruising knowledge and experience, as KD River Cruises was founded in 1827.
Viking River Cruises initiated its fleet modernization program, and since March 2000, the company christened seven new state-of-the-art vessels.
Viking Burgundy and Viking Rhône navigate France's Rhône River while Viking Star, Viking Europe, Viking Neptune, Viking Pride and Viking Spirit cruise the Rhine, Main and Danube Rivers through the heart of Europe.
Developing beyond its core European passenger base, Viking River Cruises continues to introduce American tourists to this distinct alternative to motorcoach tours, packaged programs and ocean cruises.Viking Neptune in Cologne

Since its inception, the U.S. offices has made reservations for nearly 28,000 passengers cruising during the 2001 and 2002 seasons.
With the cruising season yet to begin, bookings for 2002 have already exceeded 2001 passenger levels by 12%.
To date, the best single day of reservations was Friday, February 1, 2002 booking 239 net passengers, while the week of February 4-9, 2002 added 1,096 gross passengers.
The 2002 season kicks off on March 29 with the embarkation of Viking Burgundy sailing a new 7-night Provence itinerary roundtrip from Avignon.
The spring tulip season begins during the first week of April with the company's four newest ships hosting two different itineraries throughout the month.

(Source: Viking River Cruises)


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